First off make sure you shower consistently. Go to the cologne counter at the department store and ask the ladies working behind the counter their preference on the right scent. Make sure they are not old. Application: Spray one wrist from a foot a way, dab your other wrist and neck with the sprayed wrist. Spray once in the air chest level a foot away and walk through it. As simple as that. You want to smell good with out being overwhelming. Remember that if you are clean your cologne presence should be less not more. Use mouthwash, brush your teeth and carry gum. Nobody wants to talk to a guy with halitosis!